Social Media Marketing in Asia

So social media is changing the way we market. We are told countless numbers of times to listen in on the public, to micro-manage two way conversations, to talk to and create a loyal fan base. But how? And more importantly, how do we do this in our region? We all know that there isn’t an umbrella solution that we can implement in every market – each country has its distinct culture, lifestyle, politics, language, media structure and media usage to say the least. Along with this comes different uptakes of social media. Successful implementation requires a good understanding and grasp of your different target audiences.

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